Publishing Is Not The End

As a writer who started out publishing stories and poetry via the traditional route, I had once thought that once the story was in print, that was the end of it. Time to move on to the next story. Time to start the process of creation, then editing, then seeking out a publisher.

That was a bit naïve on my part, I suppose.

Now, many years later as I decided to move over to the "indie" side of things, I have learned that there is considerable work after the story is written and published. Magazines and publishing houses carry out an incredible amount of tasks following the publication of a novel -- and I am not just talking about distribution/shipping. That's just logistics, and you can leave that up to UPS.

No, what I am referring to is the marketing. And this applies to whether a major house published the work or it was published independently (read: by the author). Writing a novel or a short story, and then having it published is not the end. Ha! Silly me for thinking so. No, it is just the beginning!

Now comes the book tour, the endless campaign, the promotional marketing. Those of you who are aspiring authors, better not think for one second that it makes a difference whether a major house or "yours truly" published your piece,either. You will still do the vast amount of the marketing. You will be doing most of the peddling of the product. In one respect, YOU are the product. And no one sells YOU better than YOU (not even Random House).

So if you think you're through with that story once it is published, guess again. Now the real work starts. Drink plenty of coffee, and buy a good pair of shoes because once your novel is released, it is not the end of the story ... it is only just the beginning.


My new novel "One Second Before Awakening" is available now through all the major book e-tailers, or you can click this link here:   https://www.smashwords.com/books/view/442792