The saying goes, never judge a book by its cover.
Really? Seriously? Who has ever listened to that bit of sage advice? Who has ever picked a book from the shelf or online, thinking the front jacket looks boring, but I'm sure the story is fantastic.
No one ever does that? In fact, I am wondering who ever coined this phrase because no one heeds the advice. More likely, it was phrased by someone who was lacking enough imagination to design a captivating book cover, hence quite possibly a captivating story.
If you are an aspiring author and you decide to go independent, meaning you self-publish (which is becoming more and more the trend these days with writers, thank you gods of technology!), then heed the antithesis of this advice. Be certain that first you write the most awesome story you can, and edit it with dispassionate brutality. Polish the chunk of rock you pulled out of your creative mind until it is a shining jewel. Then, spend a great deal of creative energy creating a book cover that not only exemplifies what the story is about, but also catches the reader's eye. After all, how is anyone going to know that you wrote a fantastic story when you the first thing the reader sees is your boring, plain book cover.
Oh, yes, it will be judged in this fashion no matter how excellent a story you have crafted.
Humans read with their eyes, therefore they "see" with their eyes. Being visual creatures, more so than any of our other senses, we are drawn to bright colors and shiny objects. We are drawn towards things that fascinate and titillate. So don't spend weeks, months or even years writing that great story and then banish it to obscurity by going easy on the book cover.
Anecdotal case in point: I read on Smashwords about an author who wrote a steamy romance. Then the author put a very plain book cover on it; practically just a drab, blank jacket with the title on it. The book sold on average one copy a day. Then the author designed another book cover and republished the novel. This book cover had a very sexy scene of lovers, partially nude (but not terribly scandalous in the context of romance novels), embracing passionately. The book started selling to the point that the online "etailers" (Barnesandnoble.com, Apple, Amazon) took notice of the sudden uptick in the numbers, and actually contacted the CEO of Smashwords (the publishing platform for that novel) wanting to know who this author was and where did this author come from? That particular novel went on to sell so many copies that it was listed as a New York Times ebook bestseller.
Huh, imagine that? All because of a book cover.
My next post I will discuss more of the details behind designing a good book cover. I'm not an expert at it, and sure wish I had someone at Random House to handle this sort of thing. But my business background has been most helpful in this area, and I will share my tips on making an excellent book cover that grabs the reader's attention without you having to spend an ungodly amount of time or money on the project.
If you want a glimpse of what I am talking about, check out the cover design for my latest novel, "One Second Before Awakening", available through Amazon and all the other online book etailers. http://www.amazon.com/One-Second-Before-Awakening-Hill-ebook/dp/B00L7XW3MC/ref=sr_1_2?s=books&ie=UTF8&qid=1407246759&sr=1-2&keywords=one+second+before+awakening
http://www.barnesandnoble.com/w/one-second-before-awakening-robert-hill/1119645366?ean=9781500151485
https://www.smashwords.com/books/view/442792
